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Top 5 Tips for Powerful Blogging
HawaiiLife.com is a powerful Content Marketing platform that generates more than $200M in leads and 3 million visitors each year.
Start blogging to reach our daily audience of 7,000+ with your listings, market insights and industry savvy.
You be you. Authenticity rules.
Share pics and video. They dominate!
You're an expert. Flaunt it!
Engage. Link to related content.
Just Do It! Make it a practice.
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Regular Weekly Features
We feature articles on the home page of hawaiilife.com. Blogging about these categories will boost your chance of being featured, translating into lots of exposure for you!
Regular Features:
Unique Homes
Real Estate Developments
Architecture & Design
Market Trends
Tips & Advice
Home Improvement
Lending & Finance
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Topic Garden
We compiled some evergreen ideas to help plant a seed. Choose a topic and customize your content using your market expertise and areas of specialization. We recommend an 80-20 split between market-focused and lifestyle content.
Unique Homes
Round-up Articles - 2+ listings of of the same type (i.e. mid-century, beach houses, tiny homes)
Single Property Profile - The unique design features of a particular, unique listing
History of a Property - Share one-of-a-kind stories (i.e. an Ossipoff-designed home)
Home Trends - Upsizing, downsizing, unique design trends, surprising home buying patterns, etc.
Hawaii-Focused Articles - Using nationwide home buying/selling trends as a starting point
Market Trends
Market Trend Analysis - Analyze or comment on one or more current real estate trends
Market Outlook - A forward look by neighborhood, by island, by town, etc.
What's popular now (and why)? - Home types, décor, architecture and design trends
Round-up Articles - Top 5 most/least expensive homes by state, island, neighborhood
Buying Advice Articles - Top 5 best homes, kitchens, ideas, trends, neighborhoods, etc.
Home Improvement
Home Staging / Curb Appeal - Their importance in home sales, how-to articles or examples
Round-up Articles - Best kitchens, outdoor showers, swimming pools, etc.
Home Renovation - Ideas & How-to Articles
Interior Design - Ideas & How-to Articles
Landscape Architecture - Its importance in home sales, trends, how-to articles or examples
Developments
Design Features of new real estate developments
Lifestyle / Amenities offered by a new real estate development
Trends in new construction
Value Analysis of purchasing A or B (features/benefits, why choose A or B)
Land Use - Urban core revitalization, urban sprawl, gentrification, environmental issues
Lending & Finance
How-to Articles - how to save for your first home, how to get the best rates
Best Options Articles - for military or young families, retirees, first-time home buyers, etc.
Advantages of Using A Pro - agent, mortgage broker, lawyer, builder, etc.
Rate Trends and Mortgage Types
You're a Subject Matter Expert! HOAs, disclosure, contracts, offers, transaction strategy, etc.
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Topics By Island
Each market has a unique need. Below are hot or trending topics that have been reported by island.
KAUAI TOPICS:
All things Kukui'ula
All things "North Shore" - to prep for the upcoming "North Shore Preserve"
Kiahuna Golf Course - its features, right at your doorstep, starting at $600K
Spotting Monk Seals on Kauai's South Shore
Best Beaches / Best Hikes / Best Restaurants, etc.
MAUI TOPICS:
Living in Upcountry Maui
Why Canada loves Maui - where they buy, what they don't buy, and why
Moving to Maui – job market, housing inventory, property taxes, cost of living, average income
How to Eat Like a Local
Best Beaches / Best Hikes / Best Restaurants, etc.
OAHU TOPICS:
How will the coronavirus affect buyer decisions about where to live (city or country/suburbs)?
How will the rail project impact existing neighborhoods or create new ones?
Kaimuki Roots: Why Kaimuki is making a come back to become the hippest neighborhood on Oahu
Best Beaches / Best Hikes / Best Restaurants, etc.
How is the development boom in Kapolei affecting adjacent areas like Mililani?
BIG ISLAND TOPICS:
Mauna Kea Beach Hotel’s planned 2020 improvement project
Hapuna Beach Hotel’s recent renovation
How to choose the right Kohala Coast resort communities for you.
The affordability and lifestyle of the Hilo side
Best Beaches / Best Hikes / Best Restaurants, etc.
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Blog Topics 3 Ways
Write short. Write long. Take pics. Shoot video. Edit. Post. Repeat.
There are plenty of ways to captivate readers and generate leads with your blog posts.
1) Writing
Written blogs are the most common type. Readers consume content in different ways. Write short, medium or long blogs, but make sure they are user-friendly. Bullet points and listicles are very helpful. You don’t need to write a novel. Instead, try shorter, linked posts for deeper engagement.
2) Photos
Show, don't tell! A picture is worth 1,000 words. Readers respond to authentic, do-it-yourself imagery and gorgeous pro imagery. Do both! Shoot with your smartphone or your pro camera. A simple photo slideshow with captions makes an easy and effective blog post.
3) Videos
Video content is incredibly “sticky” — readers love it. DIY videos are as popular as slick professional ones. Just shoot and edit with apps on your phone. Capture your listing, yourself, or a locale and share it as a blog post, with just a few words of description. Easy!
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Free Videos!
We’ll create free videos for your blogs using only your very best property photos.
Video content is very clickable and sticky. Using quality images from your posts, we’ll produce FREE videos, add them to your blog, and then share them on social media. Make sure your posts have at least 5 to 6 great images – preferably ones that are beautiful, informative and original (not stock photos). We'll do the rest! If you feel your recent post and images are well-suited for a video, please let us know.
View This Lanikai Listing Video >
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Re-Author Old Posts
Old blogs are a great place to start.
Update older content with new info, your take and fresh ideas.
Browse Hawaii Life Blogs >
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Are You Stuck?
We are here to help!
We’ve developed a series of questions to help you dream up clever blog post ideas that are tailored to your expertise. Simply answer the following questions and we’ll send you some topic title suggestions to spark your imagination!
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I’m Not A Writer!
You’re a real estate pro, not a writer.
You be you. Click here to read a message from our content creators at Hawaii Life.
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Outsourcing
We strongly encourage you to create your own unique content.
Your stories are always the best reflection of your point of view, expertise, and personality. However, we also understand that you may not have the time or passion to consistently contribute to the blog. Luckily, there are writers out there who are willing and happy to do it for you. Outsourcing can be a great way to maintain a consistent presence on the website's blog when you simply can't find the time to download your thoughts and ideas. We've answered some common questions about finding great freelancers and getting the most out of that relationship.
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Social Sharing
Maximize your efforts.
Create shareable social media content from your blogs. Click to learn more about creating bite-sized, engaging elements or for more ideas. Learn More >
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Blogging Basics
Hawaii Life has all the basic info you need to create a blog post in WordPress.
If you’re confused or need a refresher, check out these blogging basics.
Blogging Guidelines and FAQS > | How to Publish Blogs
Contact your BIC or Create for more information. Happy blogging!
