+ Blogging...

Blogs are the easiest way to get increased page views!

• Publish at least 3 blogs for each listing.
• Carefully review any blogs where you had AI help to make sure they are factual and authentic to you
• Write a “Neighborhood” blog including conveniences & amenities.
• Write a “Lifestyle” blog about nearby beaches, hikes, watersports, outdoor & leisure activities.
• Write a “Listing” blog without the constraints of the MLS character count.
• Write a “Market” blog about area real estate market, including current inventory (surplus or scarcity), recent listing and selling prices, and why your listing is an attractive offering.
• Write an “Open House” or “Broker’s Open” blog to announce your events.
• Write a "New Listing” blog” blog with additional features or area details not currently in your listing copy.
• Write a “Listicle” style blog highlighting the top selling points of your listing
• Write a “Roundup blog” of all of your current listings.
• Write a “Roundup blog” featuring your listing and other similar listings, You will need to have written permission from both the listing agent and the photographer before posting.
• For maximum impact, link your blogs to each other.
• Optimize your photos by naming them with your listing’s address, and adding alt text.
• Get views of your listing using plenty of “read more” links in your blogs.

Click Here to Log into WordPress to Get Started with your next blog!

+ Social Media...

Use social media to increase page views–it’s practically free!

• Create a social media campaign for each listing. Templates are in the hub!
• Always hashtag #HawaiiLife to get published on the Hawaii Life network.
• Create a “Just Listed” Post in the Hub. Yse #JustListed when posting.
• Create an “Open House” post in the Hub. Tag other agents sitting or visiting the Open House in your post.
• Create posts to promote your blogs, new and old
• Create a post promoting the Market Report. Add your insights about why it’s important to your followers or potential clients.
• Add a post in Talk Story, Hawai’i Life’s internal social media feed, so your HL agents are in the know.
• Try to post a photo or video instead of just a link.
• Share everything on all your channels; Facebook, Instagram, Twitter, LinkedIn, etc.
• Check your posts for comments or questions and respond.
• Use social media hashtags to extend your reach.
• Email create for assistance with inexpensive, paid-for Social Media advertising or Click here tocheck out our Smarketing page.

+ Emailers...

Increase page views with email marketing in the Hawai’i Life Hub!

• Create a Coming Soon Mailer in the Hub *Make sure to know the MLS and Clear Cooperation Guidelines Regarding Coming Soon Marketing. It varies from Island to Island, so contact your BIC with questions regarding Coming Soon Marketing rules.
• Create a “Just Listed” Mailer in the Hub when your listing goes live and send it to the Realtor Boards on your island.
• Create a “Broker’s Open / On Caravan” Mailer in the Hub.
• Create an “Open House” Mailer in the Hub.
• Create a “New Price” Mailer in the Hub.
• Create a “Newsletter” Emailer in the Hub featuring your listings and area info (blogs).

+ Video...

Drive page views with engaging video!

• Create videos that you would enjoy watching.
• Send your video to create@hawaiilife.com to get an MLS-compliant video link
• Your phone is an HD Video Camera. Use it to make a video of the best feature of the property.
• Film with your phone “longways” (horizontal) not up and down.
• Don’t worry about it being “polished”, authenticity is best.
• 15-90 seconds is the sweet spot for length.
• Create a “Live” video on Facebook. Walk through the listing, stay Live as long as you want, keep it educational.
• Hire a professional for Listing Videos. Professional videos can bring a high value to your listing and will excite your seller. Video costs range from a $300-$3000 depending on scope and it’s worth it!
• Make it count by adding your listing's address and/or MLS# as the closing frame.

+ Open House / Broker Events...

Boost page views with open house events!

• Hold creative, engaging and memorable Open House events.
• Create an Open House Registration Page in the Hub.
• Create emailers and social posts announcing the Open House in the Hub.
• Report follow-up on Open House with photos, etc by email, blog and social posts.
• Maximize your event by Live Streaming from your Open House on Facebook.

+ Text Phone Marketing...

Use your phone to boost your page views! The Hub has reminders and flows you can set up to help make it easy to remember the right people.

• Text links to your contacts.
• Text links to your seller and ask them to send the link out to everyone they know.
• Create a custom Just Listed Graphic in the Hub and send it out in the hub.

+ Printed Mailers…

Send postcards and mailers to drive more page views!

• Email create for a “Just Listed in Your Neighborhood” Postcard.
• Email create for a “Neighborhood Market Report Update” Postcard.
• Email create for a “What is Your Home Worth?” Farming Postcard.
• Email create for a “Just Sold in Your Neighborhood” Postcard.
• Email create and include your listing in your trifold mailer
• Professional marketing collateral designed by Create gets your listing into the hands of buyers.
• Mailers should always include a QR code too your listing’s URL Link.

+ Sales Tactics…

Use sales techniques to create spikes in page views!

• Register a memorable “Custom URL”. It is a calling card. Send that url out to everyone and on all marketing and communications.
• Put your HL listing link in your “Private Remarks” in the MLS.
• Update your “Private Remarks” in the MLS with a new image or copy change (include link in remarks).
• Do a “Brokers Open” and promote it via MLS, blog, social and email.
• Have a neighborhood "party" aka open house for neighbors.
• Stage the home and promote the staging.
• Call around to cooperating brokers/agents.
• Promote a “Price Reduction” via MLS, blog, social and email. Caution: We always recommend pricing for the market and not to plann on using price reductions as a sales strategy, but only as an extreme measure in response to market shifts.
• Consider a “Complete Reload” with Price Reduction, New Photo Swaps, New Copy Comments. Pro Tip: Don’t just shuffle things up. Reposition the listing.
• Use the site! Click around. Show the site in presentations, to your team, etc. Every click counts.
• Talk with Your BIC about other ideas to create interest in your listing.

+ Advertising…

Expand your page views using paid advertising!

• Advertise on Zillow, with Showcase contact, your Managing Broker, Palo Luckett, for details
• Use the Hub for IG or FB Boosts or email create for digital ads or to use Hawai’i Life’s platform to advertise on Social Media.
• Advertise in Print Media (local advertising and real estate trade publications).
• Contact Create for products like Facebook Boosts or online advertising.
• Contact your Director of Global Affiliations, Tom Tezak for advertising with our Affiliates like LPI, ForbesGlobal Properties

+ Press and Media…

Boost page views with PR and media outreach!

• Enter your exceptional listings to HGTV or other online contests.
• Reporters and journalists are looking for newsworthy stories. Collaborate with Create for PR questions or assistance.

+ Smart Listing Copy...

Optimize your listing copy for search engines (SEO) to increase page views!

• Use search engine optimized (SEO) copy in your listing.
• Use keywords and search terms to help buyers find you through Google search.
• Use long-tail keywords.
• Avoid overused cliché words and phrases.
• Avoid Emojis, em-dashes and over flowery sales language that flag it was AI wrote your copy for you.
• Create unique and longer listing copy on HawaiiLife.com and (edit via Listing Admin).

+ Quality Listing Photos...

Use high-quality, high-res, clickable images to increase page views!

• Always use high-quality, high-resolution photography.
• Lead all your marketing efforts with the MOST eye-catching image.
• Always include 20–25 pro images that showcase the home’s best features.
• For 1M+ properties, send your high-resolution photos to ListingServices@HawaiiLife.com so they can update your Hawai’i Life listing page and Global Luxury Syndications.