Christie’s Affiliation Brand Guide

Hawai’i Life’s affiliation with Christie’s International Real Estate provides a marketing channel for our agents and listings. Participation in the program is optional. Our affiliation is one of many potential tools to reach clients and market listings.
Hawai‘i Life will continue to remain true to our core values, principles, style, and independence. Hawai’i Life is not a franchise. Christie’s did not purchase Hawai‘i Life. This is simply a connection, and an alliance. Our usage of the affiliation must clearly and consistently communicate the nature and hierarchy of the relationship.

 


Below you will find examples, standards, and information on the integration of the Christie’s affiliation with Hawai‘i Life marketing as well as how to order HL+CIRE collateral. Download the HL + CIRE Brand Guide PDF

 

 

Logo Configurations

Clarity. Consistency. Hierarchy.
Hawai‘i Life is our company, our brand. We are affiliated with Christie’s. This relationship must be clearly communicated graphically and literally across all marketing in a manner that is easy for our clients and public to understand. Always include text that clearly describes the affiliation: “Hawai‘i Life is an Exclusive Affiliate of Christie’s International Real Estate.”
Hawai‘i Life and Christie’s brands may be used in a variety of configurations depending on the purpose, media and design. Although flexible, the objectives remain consistent; to clearly communicate the affiliate relationship and represent of both brand. *Do not use the CIRE red logo with HL marketing.

Click here to download logo configurations
 

 

Business Cards

Business cards are available in the existing HL or HL1 design with CIRE integration.
Size is 3.3” x 2.16” on either standard or luxe paper stock.
Standard Paper: Premium paper stock with a smooth Matte or shiny Gloss finish. Pricing Info
Luxe Paper: Triple the thickness/weight of most ordinary cards and a stunning, tactile quality. Pricing Info

How to Order: Navigate to the Business Cards Form on Smarketing. Specify in the notes section that you need a Christie’s design.

 

Advertising

The Creative Team can adjust layouts to work for your quantity of listings, publication specs, agents involved and marketing objectives to include the CIRE affiliation.
Hawaii Life provides advertising agency services for our team. Our experience and research makes the process easier and more effective for everyone. The goal is to create advertising that works for you, and represents the Hawaii Life brand. Remember that a good, clear start and correctly submitted content saves time and money.
Pricing: Pricing varies greatly between publications and mediums. Design time for most ads is custom work, billable at the discounted rate of $50/hr.

How to Order: Visit the Advertising page on Smarketing for more info or contact us at Create@HawaiiLife.com to get started.

 

Affiliate Rider


Street-sign grade aluminum, 24” x 6” Double sided. The Create team provides artwork for all riders, free of charge.

Bulk Orders: Bulk sign orders are placed with our mainland vendor and take 4-6 weeks to arrive, but are about HALF as expensive as ordering locally. BIC’s will circulate the sign ordering announcement and you can request signs.
Pricing: QTY(1-4) = $26.40/each   |   QTY(5-9) = $14.87/each
QTY(10-25 = $11.37/each   |   QTY(25+) = $8.52/each
*Shipping cost is additional

Local/Rush Orders: Need a sign rider right away? We will help you work with preferred local vendors to get your riders ordered. Ordering locally is quick, but more costly than via our bulk orders. Contact us at Create@HawaiiLife.com to order rush signs. We will design your sign free of charge and provide a list of preferred local sign vendors as well as the press-ready print files. You will be responsible for payment and pickup of your signs from the vendor.

 

Listing Signs


Hawaii Life supplies the 2-sided, 24″ x 18″ main sign, mounting hardware and posts. The 4” X 4” posts are durable and easy to install. Designs are provided by the create team. Please do NOT create your own sign styles. This is a violation of company policy.
Custom signs are also available.

How to Obtain a Standard Sign & Post: Contact your BIC for a complete sign set with mounting hardware. A $40 deposit is required for each set, which is refunded upon return of the sign set in satisfactory condition.

 

Open House Signs


24″ x 18″ two sided metal A-frame. The Create team provides artwork for all open house signs, free of charge.

Bulk Orders: Bulk sign orders are placed with our mainland vendor and take 4-6 weeks to arrive, but are about HALF as expensive as ordering locally. BIC’s will circulate the sign ordering announcement and you can request signs.
Pricing: QTY(1-4) = $90-$100/each   |   QTY(5+) = $62/each
*Shipping cost is additional

Local/Rush Orders: Need an open house sign right away? We will help you work with preferred local vendors to get your riders ordered. Ordering locally is quick, but more costly than via our bulk orders. Contact us at Create@HawaiiLife.com to order rush signs. We will design your sign free of charge and provide a list of preferred local sign vendors as well as the press-ready print files. You will be responsible for payment and pickup of your signs from the vendor.

 

Listing Flyer & Emailer


Listing flyers and emailers are available with CIRE integration.

How to Order: Listing flyers will need to be created manually. Email us at Create@HawaiiLife.com with your 4 photos and copy. For the listing emailer, specify in the distribution notes section that you need a Christie’s design.

 

Postcards


Small (6″ x 4.25″) and large (9″ x 6″) postcard designs are available with CIRE integration. The create team provides artwork free of charge if ordered through the Smarketing system.

How to Order: Navigate to the Postcards Form on Smarketing. Specify in the notes section that you need a Christie’s design.

 

Brochures


Listing brochures are available in a variety of sizes with CIRE integration.

How to Order: Email us at Create@HawaiiLife.com to get started.